While in London I worked on a number of ad campaigns for many high profile music artists and record labels. Being given only the album artwork and music videos to work with, as well as normally just one day to come up with an idea and storyboard, the following are examples of some of the commercials I conceptualised, designed and art directed.
To promote Soho to potential investors, I was given the task of designing, animating and tracking type into dynamic live action shots. Not only did I have a lot of fun along the way, the client were really happy with the playful, yet edgy result. The following video is a cutdown edit of each shot I worked on.
HSBC presented us with the challenge of encouraging people to make a will. They wanted their employees to be aware of what might happen if they didn't have a will and communicate how easy and important it is to make a will. In response I created a film that used stop-frame animation and motion graphic techniques to get across the concept of being connected and in control of oneself's assets. It turned out to be exactly what the client were looking for and very much "on brand".
Client: HSBC UK, Towers Watson
Production Company: Watering Can